⭐⭐⭐⭐⭐ 4.9 (500+ students)
Do you have a website? Congrats! But there are over 1.7 billion websites competing to appear on Google’s first page.
To get quality visits and generate sales, your site needs to rank among the top 10 results. Want to learn how?
In this course, we’ll teach you—step by step and from scratch—how to achieve the best possible ranking on Google. You’ll learn the essential tools and techniques to drive traffic and increase sales organically.
Classes are self-paced. We recommend dedicating around 1 hour per week. All sessions are recorded and available on demand.
🎓 On-demand access to the full Digital Entrepreneurship Course at your own pace.
The content of this course will be available OnDemand from August 25th
You can register today and receive your Student ID Card in a few days.
£49 / 12 months
* All classes are pre-recorded and available immediately except described otherwise.
* You’ll have access for 1 full year.
Why SEO matters. How this course differs from others. What SEO professionals do (and don't). History of Google and its mission. Algorithm updates: Panda, Penguin, Hummingbird.
Glossary of key concepts.
Overview of the 5-step SEO Plan.
Installing tools:
What are keywords? Types of keywords. Importance of long-tail. How to choose them. Competitive analysis. Tools (free and paid) for research and tracking.
Indexing basics.
Tools: PageSpeed Insights, Pingdom, GTmetrix.
Site architecture, URLs, meta tags (title, description, og tags), heading structure, image optimization (alt text, filenames, compression), internal linking. Extensions and plugins to assist.
Structured data (markup), content types and structure, landing page strategies, duplicate content, keyword stuffing, cloaking.
Considerations for international SEO and website migrations.
What off-site SEO is and why it matters.
Types of links. Link quality vs. spam.
Disavowing links: when and how.
Metrics and strategies for acquiring backlinks.
Specific tactics for blogs and e-commerce.
Metrics to track. Report formats.
Deep dive into Google Search Console and Analytics.
Final review & case study analysis.
SEO stands for Search Engine Optimization. It’s a set of techniques to help your site appear in Google’s top organic results.
Over 80% of people search Google several times daily—ranking high is a huge opportunity.
Nope! Unlike SEM (paid ads), SEO is free. It just takes time and strategy.
SEO = organic, long-term results.
SEM = paid, faster results.
Both are valid, but SEO builds sustainable visibility.
Absolutely. Knowing how to build sites is a major asset in the digital job market.
Yes! You’ll master tools and techniques to discover the best keywords for your brand.
Yes—two major tools:
Ahrefs: Analyze websites, track rankings, explore competition.
Sitechecker: Generate detailed audits and actionable SEO tips.
Yes, you’ll cover both technical and content-related aspects.
No worries—every session is recorded and available for you.
Yes, as long as you attend or watch at least 70% of the classes. No exams needed.
95% of students complete their courses vs. <10% in pre-recorded platforms.
Personalized classes with a max of 35 students.
Unlimited questions during the course via Slack.
Free certification with every completed course.
Job connection program with real companies.
Replay any class, anytime. All sessions recorded.
